Why the hell hasn't Viacom (owner of CBS and Paramount) already cooked up a viral video where the five main characters of The Big Bang Theory review the new Star Trek movie? They should have that in the can before opening weekend. It's an obvious way to promote the show over the summer hiatus, and of course tie it in with a like-minded fellow Viacom property. It's a no-brainer.
Scott Mendelson
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